Chopra's first three releases in 2004—Plan,Kismat, and Asambhav—performed poorly at the box-office.[48] Chopra was typically cast during this earlier period as a "glamour quotient", in roles that were considered "forgettable" by film critic Joginder Tuteja.[48][49] Later that year she starred withSalman Khan and Akshay Kumar in David Dhawan's romantic comedy Mujhse Shaadi Karogi, which became the third-highest-grossing film of the year in India and emerged as a commercial success.[50]
In late 2004, she starred opposite Kumar andKareena Kapoor in Abbas-Mustan's thrillerAitraaz. Chopra considers her first role as an antagonist, portraying Soniya Roy, an ambitious woman who accuses her employee of sexual harassment, as the "biggest learning experience of her career."[24] The film was a critical and commercial success, and Chopra's performance received critical acclaim.[49][51] Author Rini Bhattacharya credited her for bringing back the seductress to the silver screen.[52][53] The Hindustan Times cited it as the film that changed her career significantly.[4] A reviewer writing for the BBC said, "Aitraaz is Priyanka Chopra's film. As the deliciously wicked, gold digging, scheming seductress, she chews up every scene she is in with her magnetic screen presence."[54] She won a Filmfare Award for Best Performance in a Negative Role, becoming the second and final actress to win the award after Kajol (the category was discontinued in 2008).[4] Chopra also received a nomination for the Filmfare Award for Best Supporting Actress, and the Producers Guild Film Award for Best Actress in a Supporting Role.[47]
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